LEARN FROM THE BEST - AKA OUR OWN CREATORS

Creator: @emmawallanger
Text on the video (translated):
"It’s crazy that Bishara was in Mello 6 years ago"

Why it worked:
Emma’s video taps into the feeling of shock when we realize how quickly time passes. Bishara is a young Swedish artist that many people remember as if he was just recently part of Melodifestivalen (the Swedish song competition, and the qualifier for Eurovision). For most people, it feels like it happened maybe a year ago — not six.

That’s what makes the video so effective:
– It delivers a shocking fact that makes people feel surprised and even a bit old
– It sparks nostalgia — viewers instantly remember Bishara’s performance and what they were doing at that time
– It’s highly shareable — people comment things like “no way” or “I feel so old,” and they share the video with friends who will also be surprised
– The use of her cat and casual filming style adds a personal and relatable touch, making the message land even better

Takeaway: Shocking facts are a winning concept on social media. When you share something that makes people react with disbelief, they naturally want to comment, share, and interact — which drives reach and engagement.

This is a link to the video

Creator: @Lovisalindqvist
What happened: Lovisa’s video hits a powerful emotional nerve. By highlighting a quote about emotional dynamics in relationships, she taps into something that feels personal, painful, and real — especially for anyone who's ever been mistreated by someone they cared about.

Why it worked:
– It’s educational — the quote gives people language to understand their own experiences
– It’s relatable — many viewers have been through something similar
– It’s emotionally triggering — in a validating way. It makes people feel seen and heard
– It’s comforting — the message brings a kind of explanation and relief, which is incredibly powerful content

Takeaway: When you speak truthfully about something people don’t always know how to put into words, your video becomes more than just content

This is a link to the video

Creator: @techno.samura.i
Why it worked:
– It’s instantly relatable — most people in their 20s or 30s have felt like they’re on a different timeline than their friends
– The contrast between the serious life milestones and the wild rave outfit is comedic without needing explanation
– The visual is bold and memorable, with the intense red lighting and unique outfit grabbing attention in the feed
– The caption follows a familiar meme format, making it easy for viewers to instantly understand the joke

Takeaway: Relatable humor wins. This kind of content reminds people they’re not alone — and gives them something to laugh at. It doesn’t need a big setup, just a good contrast and a recognizable feeling.

This is a link to the video

Creator: @Lovisalindqvist
Why it worked:
– The video plays on relationship dynamics, a theme almost everyone can relate to at some point in their lives
– Lovisa often leans into this theme, and it works well for her audience — though the same topic might not resonate with everyone
– It feels personal and direct — the statement hits close to home, whether viewers agree with it or feel called out by it
– It sparks strong reactions — some people instantly say “so true,” while others get defensive or try to argue against it
– It’s emotionally triggering in a validating way — people feel seen in their own experiences, even if those experiences were painful
– It’s simple but powerful — one line of text and an honest expression are enough to capture attention and make viewers think

Takeaway: Talking about something emotionally triggering, personal, and direct can be a powerful approach. While relationship dynamics won’t resonate with every creator or audience, choosing a topic that fits your voice and feels authentic can turn simple content into meaningful conversation.

This is a link to the video

Creator: @techno.candies
This video plays on humor through a clever misunderstanding of language. Viewers expect a beauty-related laser treatment, but instead, the punchline is revealed in the flashing red lights at a techno event. The contrast between expectation and reality makes the joke land instantly.

Why it worked:
– It uses wordplay and misdirection — setting up one meaning of “laser treatment” and flipping it into something unexpected
– The techno setting with flashing lights visually reinforces the joke and makes it instantly recognizable
– It’s relatable and funny — most people know both contexts (beauty treatments vs. raves), which makes the twist click
– It’s simple but effective — just a short caption and the right clip create a strong punchline
– Humor like this is highly shareable — viewers want to tag friends who would “get it”

Takeaway: Humor built on unexpected twists and wordplay is a powerful tool. When the setup is clear and the punchline is visual, even a short clip can spread fast because it makes people laugh and want to share.

This is a link to the video