The democratization of advertising

Hello! I am Olle, the founder and CEO of Parasition, and I thought I would share some of our views on the advertising industry, the possibilities ahead, and what we are building.

We live in a world where advertising is one of the most prevalent things of our lives, it is everywhere, and in all forms. It’s on buses, in supermarkets, on the radio, and more than anywhere else on social media.

Google, Meta, and TikTok are by far the biggest advertising platforms, making hundreds of billions of dollars by presenting ads to users, almost entirely without creators making money (at least on Meta platforms and TikTok). There are creators making content, attracting millions of views, who do not get paid a single cent. This is especially true for smaller creators who occasionally create content that goes viral. If a creator is able to garner views, shouldn’t there be a way for that creator to earn money from it? This is what we at Parasition are building—a world where everyone is able to earn money from their social media presence.

We are building a way for companies to advertise through creators at scale instead of through plattforms. This is possible because of a few things:

• Content over creator, the following and brand of a creator matters less and less, what matters is how good each piece of content is.

• Briefs will be the most important thing in the social media space, if you can create great briefs you will be able to create great content and campaigns.

• Everyone will become a creator, the lines between creators and consumers will blur due to the democratization of content, making content creation easier.

• AI, none of the above would be possible to manage at a large scale without AI overseeing and managing every step.

We are currently expanding our community of creators, developing the technology to support everything, and focus on sales. A key element is assisting clients in creating the best briefs to enable successful campaigns, as well as guiding creators on how to produce great content and supporting them throughout the entire creation process. This approach makes it fast, easy, and truly effective for both parties. We are addressing both these challenges with AI.

It is an exciting future ahead, with Parasition covering more ground as more companies line up to use our services and creators join our community.

Every single creator counts, so if we are truly to create a world where everyone is able to earn money from their social media presence, talk to your friends and encourage them to apply as well (go to parasition.com/creator).

If you have already been accepted, please join our Discord community. Check your DMs from Hugo to get onboarded and start creating content.

All the best, Olle.

CEO/Founder.