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- The Rise of Organic Campaigns — Why Authentic Content is Beating Paid Ads
The Rise of Organic Campaigns — Why Authentic Content is Beating Paid Ads
How creators and brands are winning together in the new era of marketing
Wilma Persson
August 17, 2025
HEY THERE🧡
Everywhere you look, it’s getting harder and more expensive for brands to stand out with paid ads. Audiences are tuning out, skipping, scrolling past. But when the same message comes from a real person, in a real feed, it lands differently.
That’s why organic campaigns are winning
WHY CREATOR CONTENT WINS — AND WHY YOU MATTER
People engage more. Ad videos made by creators get around 50% more engagement than regular brand ads — and in some cases, up to 9× more.
People trust you. 61% of people say they trust influencers more than traditional ads — even when they know it’s sponsored.
You keep attention longer. Influencer videos hold viewers’ attention 2.2× longer than standard ads.
This is exactly why Parasition exists — to connect creators like you with brands who want real, authentic content that actually works.
HOW PARASITION AND HUGO TURN THIS SHIFT INTO RESULTS
Our creator community transforms campaign briefs into videos that feel natural in the feed, the kind that people actually watch, share, and engage with. Just content that fits the culture.
Hugo, you AI Marketing assistant, works alongside marketers, brands, and artists to understand trends in real time, create relevant content, and launch marketing faster, and fueled by more creativity and ideas then thought possible.
The result? Campaigns that move at the speed of culture — powered by creators who live and breathe the platforms they post on, and brands that can finally keep up.
WHY THIS MATTERS
For brands, the old playbook is broken.
You can spend weeks (and a big budget) producing a polished ad… only for people to scroll past. Or you can work with creators who make content people actually want to watch, share, and engage with.
For creators, organic campaigns change everything:
– More creative freedom and payment for doing what you already do best, create content.
Here is an example from one of our campaigns — the kind of video that blends naturally into the feed, making people stop, watch, and connect with the song, without feeling like they’re watching an ad. |  |
THE BIGGER PICTURE
Advertising is shifting from talking at people to creating with them.
Organic campaigns are leading that change — and Parasition is making it possible at scale.
Our creator community turns briefs into content that feels native to the feed — not like an interruption.