Weekly Community News!

Week 20 - 2025

Author

Wilma Persson
May 16, 2025

HEY CREATOR,

It’s Friday—and as we close out Week 20, here’s your end-of-week roundup before you head into the weekend. Let’s get you prepped for more wins!

Let’s gooo →

CREATOR OF THE WEEK🏆

SPOTLIGHT ON @dummdummare!

Mathilda has been a standout in our community this week—consistently sharing new drafts and always eager for feedback. What truly sets her apart is her responsiveness: she immediately implements suggestions, refining her content each time. Her proactive spirit and commitment to improvement make Mathilda an inspiring example for fellow creators. Congrats and thank you Mathilda!

CAMPAIGN UPDATES & OPPORTUNITIES

We currently have two live Swedish briefs and two international campaigns in #assignments, including the two new ones we just released today. One of our earlier Swedish assignments is temporarily paused, and one of the previous international campaigns has wrapped up. Head over to #assignments and check out the new briefs—we can’t wait to see what you create!

PARASITION PROMO CAMPAIGN

Q&A: YOU ASK - WE ANSWER

Q: What should I do if I get an error message when posting in #tiktoklinks?

A: Always read the error text first—it tells you exactly what went wrong. If you need to change or update your submission, delete your original message and publish a brand-new one rather than editing the old message, so our system registers it correctly. If the error keeps happening or you can’t figure it out, just DM me and I’ll help sort it out!

TIP OF THE WEEK – CRAFT EYE-CATCHING VIDEO COVERS

Think of your TikTok thumbnail as your profile’s showroom window—Even though TikTok covers don’t show up in the For You feed, they’re still a key part of your content strategy. It is the first thing people see when your video is shared via DM. That same cover shows up in search results and hashtag pages, where a striking frame can make your content stand out in a sea of thumbnails.

And don’t forget your profile grid: a cohesive, eye-catching cover invites visitors to explore your other videos and hit that follow button. Spend a few extra seconds choosing a sharp, expressive shot.

Here’s how to nail it every time:

PICK A COMPELLING FRAME

  • Scan your clip for the moment when your expression or movement peaks—an eyebrow raise, a big smile, or a surprise reaction.

  • Avoid blurry or dark frames; you want sharp focus on you or your subject.

HERE ARE 3 EXAMPLES OF FRAMES - WHICH ONE DO YOU THINK WORKS BEST?

No interesting facial expression

Blurry image (mid movement)

Clear, happy face

Every TikTok offers multiple strong frames—choose one that matches the mood of your sound and story. In the examples below, both work, but they tell different stories: the left one feels joyful and dance-ready; the right one shows me looking a bit shocked, as if something unexpected happened.

FOCUS ON EMOTION

  • Choose a frame that captures a strong feeling—curiosity, surprise, joy—to spark an immediate connection.

HIGHLIGHT YOUR HOOK

  • If your video features a tip or hack, overlay a few words that tease its value.

  • Use a clean, easy-to-read font with a thin, black outline to ensure contrast and legibility at a glance.

PREVIEW BEFORE POSTING

  • In TikTok’s cover selector, test a few frames to see which stands out best in the thumbnail grid.

SHARE THE LOVE 💌

Know someone who needs to be part of this community? Maybe a TikTok-obsessed friend?

Send them this link to join the newsletter → This is the link
Let’s grow this together—because good vibes (and paid campaign opportunities) are meant to be shared. 💸✨


That’s a wrap for Week 20
Here’s to another week of creativity—keep experimenting, keep sharing, and I’ll catch you in Discord!


Talk soon,

— Wilma, Head of Community at Parasition