Weekly Community News!

HEY CREATOR,

It’s Wilma again 👋

Hope your week’s been a mix of filming, scrapping ideas, starting over, and maybe accidentally scrolling TikTok for “inspiration” a bit too long (no judgment, same here).

Anyway, here’s what’s been going on in Week 16 – creators showing up, campaigns picking up, and a few things that might help your next post hit harder.

Let’s gooo →

Elias has figured out what makes videos take off. Through strong captions, good video quality, and a clear sense of what his audience connects with, he consistently creates content that performs well. He’s also very active, always testing new ideas and staying in tune with what works.

Chanté (Tweetiebirdie1) has been on fire this week! She’s dropping multiple videos at once, super quick to tweak things when needed, and shows real drive to keep leveling up. Simply put – she delivers, and even more. Big congrats to you!

Emotional contrast

She sets up a clear “before and after” dynamic: he spirals, she evolves. That emotional contrast grabs attention – it’s dramatic, powerful, and taps into something we’ve all felt. People love to see someone rise while the other falls – especially when the person who’s winning now was once underestimated.

WHY IT WORKED

Storytelling in a single sentence

Lovisa tells an entire story in just one line – there’s a relationship, a breakup, a downfall, and a glow-up. No need for extra clips or voiceover. The text does all the heavy lifting, and the viewer instantly understands what’s going on. That’s the power of strong micro-storytelling

Relatable but specific

The situation feels familiar – many people have seen or been through something like this. But it’s not generic. She adds just enough detail (old habits, partying, building businesses) to make it feel real and personal. That balance between universal and unique makes it connect even stronger.

Empowerment energy

This line gives off major main character energy – the kind of energy that makes viewers root for her instantly. It’s empowering, confident, and personal. People don’t just watch it, they feel it. That’s why they comment things like “YES GIRL” or share it on their own story – because it reflects something they’ve been through, or want to embody. It’s not just a caption. It’s a whole mood. And when your content hits that emotional chord, it goes from being just a video to being something people truly connect with.

PARASITION PROMO CAMPAIGN

This is your chance to share why you chose to join Parasition – and get paid for it. You don’t need to make it feel like an ad. Just be honest. Maybe what you love most, or how things have changed for you since joining. Keep it real – that always wins.

KASKADE X LIPLESS - “STATE OF MIND”

This campaign is all about blending good vibes with real emotion. The track is summery, upbeat, and emotional – which means your video can feel light and beautiful, while still carrying a deeper message. Focus on mental health, creativity, and moments that feel raw, freeing, or honest. Whether you’re filming a sunrise run, a solo trip, a deep conversation, or just a moment of peace – make it feel true.

→ [Click here to view the brief]

TJUVJAKT - “BARA VI, BARA JAG, BARA DU”

Time to bring the energy – Tjuvjakt just dropped a new track with Estraden and we’re helping it go viral. Your mission: create a lipsync video where you rap/sing along to the lyrics. Bonus points if you do it with a friend! Keep it fun, personal, and visually clean – the vibe should match the catchy and nostalgic feel of the song.

→ [Click here to view the brief]